I like to dance, do makeup, and I think advertisements and social media marketing is really cool.

 

During my first year at the Singapore Institute of Management pursuing BSc Business and Management from the University of London, I developed a passion for advertising and digital marketing.

 

From there I tried to get as much exposure a foreign student in Singapore could get. ( considering my visa didn't allow me to work here)

After my first year, I went to the London School of Economics and Sciences for a summer program, where I completed a course in Strategy. 

 

In my second and penultimate year, I took two marketing positions in the executive committee of two student clubs, International Multicultural Mix (IMMIX) and Economics Society. My position leads me to develop creative visuals in pursuance of engaging participants on social media platforms, attracting them to our events as well as showcasing the overall culture of the clubs. While for Economics Society I did more graphically creative stuff, for IMMIX I did social media marketing and created online campaigns to increase engagement rate.

 

I gained an interest in beauty and skincare about 3-4 years ago, in my free time I try to create makeup looks, inspired by events, media, etc. I like to heavily research skincare products and oftentimes, it comes handy when recommending friends about skincare products that will meet their skin concerns. I could go on for hours just talking about Makeup and skincare products, from market saturation, reviews about certain products, the importance of brand image in this day and age, the impact of Social media influencer's in this industry and much more. 

 

Comments on Beauty is a beauty reviewing blog I created for a project during my course of Visual Merchandising from Nanyang Academy of Fine Arts, Singapore.